Alexandra has been lucky to ride a sales wave these last few weeks. Credible winners always sell brilliantly (Shayne, Leona and Alex) but she's also had the advantage of a much longer run in to Christmas after her win, singles sales picking up from the abysmal levels in 2005-06,
Woolworths going into administration and closing hundreds of stores across the country means they've been selling off their stock very cheaply with Alex's CD single being sold for just 10p in many stores - and even being given away free in some cases when you've bought other items! This has given Alex a huge physical "sales" boost.
There was also the fact she was given a classic song to sing and the huge hype of the chart battle with Jeff Buckley's version ensuring massive publicity.